What Is Blekko? The New, Different Search Engine

November 4th, 2010 by jkardell Leave a reply »

First Bing threw its hat in the ring. Now Blekko is joining. Are these “B” players or can they really compete with Google? As we know, Bing – a direct competitor of Google – is gaining users since its initial launch, but is still quite far behind the search engine giant. Blekko, on the other hand is different. It is not trying to take over the number one search engine spot.

Then What is Blekko?


Blekko is a search engine that allows you to search for results based on a particular viewpoint or category. For example, if you were looking for information on the recent mid-term elections from a conservative viewpoint you can quickly narrow down your search. How? With “slashtags”. You would simply type in your search query like this:

2010 midterm election results /conservative

Want to know the latest buzz on a particular celebrity? Type in their name /gossip and hit enter.

Just put in your search terms followed by the slash and the viewpoint or category you want and Blekko narrows down the results for you. Blekko currently maintains over 250 slashtags, including blogs, news, gossip, green, even chocolate. These slashtags are really a collection of relevant topic websites. You can even create your own slashtag and make it public or private. Blekko’s goal is to identify the best 50 websites on the Internet for the top 100,000 search categories.

How Does Blekko determine what websites to show and in what order?
Unlike Google or Bing, Blekko is pretty transparent with how it determines its rankings. It tells you the final algorithm score for a website and why the site ranks as it does. You can really dig down deep into its decision process. This is such a comprehensive topic that it needs to be addressed it a separate post! Stay tuned.

Suffice it to say that for deep, driven or truly targeted research, Blekko really has something to offer.

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