Clients often ask on which search engines they need to monitor their rankings. So we figured we would share our thoughts on the subject, as well as those of other search professionals.
comScore recently released the January 2012 U.S. Search Marketplace figures for the top five search engines in the country. Their findings are set forth in the chart below.
There is an interesting forum thread going on at HighRankings.com about which are the best 3 to 5 search engines at this point in time.
Of course Google is number one. But there were some other interesting answers, such as Yandex the Russian search engine and Baidu, a Chinese language search engine. Others also mentioned Ask, Blekko and DuckDuckGo. We wrote about Blekko when it first came out, but it really hasn’t seemed to take off.
We tend to agree with the HighRankings.com forum administator, who simply said, “There aren’t 3-5. There is Google and Bing. (Yahoo uses Bing as well.)” In case you didn’t know, there is now a single Bing/Yahoo search engine.