Posts Tagged ‘Search Engine Optimization’

What are the top 5 search engines?

February 22nd, 2012

Clients often ask on which search engines they need to monitor their rankings. So we figured we would share our thoughts on the subject, as well as those of other search professionals.

comScore recently released the January 2012 U.S. Search Marketplace figures for the top five search engines in the country. Their findings are set forth in the chart below.

US Search Marketplace

There is an interesting forum thread going on at about which are the best 3 to 5 search engines at this point in time.

Of course Google is number one. But there were some other interesting answers, such as Yandex the Russian search engine and Baidu, a Chinese language search engine. Others also mentioned Ask, Blekko and DuckDuckGo.  We wrote about Blekko when it first came out, but it really hasn’t seemed to take off.

We tend to agree with the forum administator, who simply said, “There aren’t 3-5. There is Google and Bing. (Yahoo uses Bing as well.)” In case you didn’t know, there is now a single Bing/Yahoo search engine.

So what are our top 5 search engines? Google, Bing, Google, Bing, Google!

Place Search On Google

October 28th, 2010

Will Place Search on Google Affect Your SEO Efforts?

Yesterday Google introduced a new type of local search result. Place Search organizes information around local places to help searchers more easily make comparisons. Previously when you did a local search, you would see the local results from Google Places at the top of the page next to a pushpin map. Now the map is in the right column above the AdWords ads and the results are included in or above the regular organic search results, marked with red pins – which helps your listing jump out from the rest.

Place Search results will appear automatically when Google predicts a searcher is looking for local information, i.e., “chinese restaurants new york city”. Google has also made it easy to start a local search – just click on the “Places” icon in the left panel of the search results page. If a local web search doesn’t yield you the results you want, click on places and you just might find what you were looking for.

One very important thing to note, Google does not seem to be consistent with how it is displaying these new results. We did our own test. Some searches yielded one “result” per business, which incorporated a regular result with a Google Places result with links to both the website and the Places listing. This combined result is included in the 10 results per page. The problem with this is you are not being displayed twice, as you may have been in the past. Other searches yielded the old format with a 1 or 2 or 7 pack listing separated from the regular results so that you could appear twice on a page. Not sure how Google is determining what to show and how.

In any event, if you haven’t created a Google Places listing you need to now more than ever! Write On Point is here to help if you need us.

SEO and Google TV

September 13th, 2010

Web. TV. Two HUGE marketing platforms that will soon be one thanks to Google.

Approximately 400 million web searches are performed everyday. The average American watches 5 hours of TV on a daily basis. While these two stats may appear unrelated, Google is changing that. Google TV, which seamlessly joins the web and television, will make its debut in the U.S. this fall and world-wide next year. So, if you have been putting off tuning up – or even starting – your search engine optimization and Internet marketing campaigns, you may want to start kicking them into high gear.

What is Google TV?

This brand new service from Google will change how and where people will surf the web. Google TV will project a search bar on top of the television screen allowing viewers to search the Internet in real time as well as live tv listings – all without leaving the couch or sitting up to type on your laptop. The tv serves as the monitor running on Google’s Android operating system. You will even be able to change the channel using Google speech recognition technology and access Google Apps!

Google TV and your SEO and Internet Marketing campaigns

There are over 4 billion tv viewers worldwide and, as we said, about 400 million web searches everyday. Who knows how many more searches will be performed with this new service or how many more opportunities for your site to be found by prospects. Now is the time to optimize your website and get a jump on the competition.