Posts Tagged ‘Mobile Search’

How Does My Website Look on an iPhone, Droid or Other Smart Phone?

November 6th, 2012

iphone home screen

If you don’t know how your website looks on an iPhone or any other smart phone, you REALLY need to find out.  Research shows that there are now 1 billion smart phones.  Imagine the number of potential mobile searches.  Well, you don’t have to imagine.  Approximately 4 million web searches are performed every day, and according to Google, approximately 20% of its searches are mobile.  We have found with our clients that 20 to 25% of their visitors are a result of mobile search. What does this all mean?  That you need a website that not only looks great on an iPhone and other smart phones, but that is also easy to navigate so you keep people on your site and place the information they are looking for at their fingertips making them customers.  There are a few ways you can achieve this.

Mobile Versions of Your Website

Mobile Website Theme

Mobile Website Theme

If your website was built in WordPress, Joomla or the e-commerce platform Shopify, you can create a mobile version without having to touch a single piece of coding.  You simply add a WordPress plug-in, a Joomla extension or a Shopify mobile theme and your visitors will see a simple, easy to navigate mobile version when they visit your website from a smart phone.  Your desktop version remains the same.

Mobile Website

Mobile Website

Mobile Sites

more complex websites, it may be wiser to create an entirely separate mobile website.  Larger companies such as Target and Walmart utilize this concept.

Clean Website Design

Clean Website Design

Clean Looking Website

your website is not built in open source platforms such as WordPress or Joomla and it does not make sense to create a separate mobile website, make sure that you have a clean, easy to navigate website. This will help keep visitors from hitting the back button.

Mobile search is on the move, make sure that your website keeps pace.

Google Places Mobile App Improvements

February 25th, 2011

Over the last few months, Google has been making it easier for users to find local businesses on their mobile devices. Last month it released the Google Places iPhone App. This month, it has launched an “open now” search filter –available on Droid and iPhone in the US – so your results only show currently opened businesses. These hours are based on a business’ Google Places Listing – just one more reason to make sure your listing is complete and accurate.

Droid and iPhone mobile users can also filter their Google Places search by star ratings and distance as well as enjoy some additional enhanced features – images, reviews from around the web, and larger buttons to click to view a map or directly call a business.

With continuous Google Places Mobile App improvements we can’t stress enough the importance of robust Google Places Listings.

Why do I need a mobile website? One important reason (among others) is because in the last year Google has seen a 400% increase in the number of mobile searches.

February 14th, 2011

Last week Google held its ThinkMobile event. The statistical insights it provided highlighted how big and powerful mobile search is and how much bigger it will become. As mentioned above, Google reported a 400% increase in the number of mobile searches in the last year. In fact, they say currently about 20% of its searches are mobile searches.

As Google showed, the stats are even more powerful for local businesses.

Slide from Google ThinkMobile Event

Slide from Google ThinkMobile Event

And the demand for smart phones is ever increasing. In took only 17 hours for Verizon iPhone pre-orders to sell out. Analysts estimate that Apple will sell 9 million to 12 million iPhones on Verizon’s network alone this year. Add to that, Nielson’s estimate that by the end of 2011, 1 in 2 Americans will have a smart phone

Why do I need a mobile website is no longer really the question. The real question today is “How quickly can I create one?”