If you don’t know how your website looks on an iPhone or any other smart phone, you REALLY need to find out. Research shows that there are now 1 billion smart phones. Imagine the number of potential mobile searches. Well, you don’t have to imagine. Approximately 4 million web searches are performed every day, and according to Google, approximately 20% of its searches are mobile. We have found with our clients that 20 to 25% of their visitors are a result of mobile search. What does this all mean? That you need a website that not only looks great on an iPhone and other smart phones, but that is also easy to navigate so you keep people on your site and place the information they are looking for at their fingertips making them customers. There are a few ways you can achieve this.
Mobile Versions of Your Website
If your website was built in WordPress, Joomla or the e-commerce platform Shopify, you can create a mobile version without having to touch a single piece of coding. You simply add a WordPress plug-in, a Joomla extension or a Shopify mobile theme and your visitors will see a simple, easy to navigate mobile version when they visit your website from a smart phone. Your desktop version remains the same.
more complex websites, it may be wiser to create an entirely separate mobile website. Larger companies such as Target and Walmart utilize this concept.
Clean Looking Website
your website is not built in open source platforms such as WordPress or Joomla and it does not make sense to create a separate mobile website, make sure that you have a clean, easy to navigate website. This will help keep visitors from hitting the back button.
Mobile search is on the move, make sure that your website keeps pace.