A while back, we told you about Yext Advertising, a new way for small businesses to be found online through local search. At the time, Yext was offering highlighted listings on some of the top local directories – all managed from one single Yext dashboard – for $99.95 per month. Well now, Yext has tweaked their platform and is offering what they are calling PowerListings.
According to Yext,
PowerListings™ are premium listings on local search websites, mobile and navigation devices, centrally controlled by the Yext PowerListings system. With PowerListings, your local search results are enhanced with description, photographs, other rich content, and a highlighted Special Offer. PowerListings are available on leading local search sites like Yahoo!, MapQuest, and Yelp and mobile apps such as Foursquare, HopStop and Co-Pilot.
The price for these PowerListings is $499.00 per year. You can create and manage your listings on all of the Yext partners in the single Yext dashboard – so it is quite a time saver. As anyone who has created listings on online directories knows, it is a very time consuming process. So is the price worth what you get?
Recognized local SEO expert Mike Blumenthal conducted a very thorough review of Yext’s PowerListings platform, which rather than repeat here we strongly suggest that your read. Through his personal experience using Yext PowerListings for two clients, he concluded that the time saved and the efficiencies gained provided a real value, but many small businesses will likely find the cost too prohibitive. Yext works best for businesses that can recoup their cost from a single, or couple of, transactions generated by the service. He thought this was a valuable service that is probably a good option for some, but not all types of, businesses.
We agree with Mike. While Yext may not be the best solution for smaller mom and pop type businesses, it could prove very well for businesses such as wedding and event venues, lawyers, jewelers, car dealers, web developers and the like whose return on investment from one or two transactions could be great.