Posts Tagged ‘AdWords’

Average AdWords Click Through Rate

November 13th, 2012
Average AdWords CTR Graphic

AdWords Click Through Rates

Managing an AdWords campaign not only involves researching relevant keywords, writing ads and adjusting bids; it also includes monitoring click through rates to determine the effectiveness of those ads, keywords and campaigns.  When we provide our detailed monthly reports to our clients, those click through rates are one of the top items we highlight.  So it is no surprise that clients ask:

Just What Is The Average AdWords Click Through Rate?

Different people will tell you different things, and each industry is different.  Unfortunately, there is no real official answer from Google.  However, a Google representative did say in a Google AdWords Help thread that a good average AdWords click through rate to aim for would be 2%.

Again, this is an average.  What might be good for a general search term with a lot of impressions might not be a good average click through rate for a more targeted, less searched term with fewer impressions. The important take away is to continually monitor your AdWords click through rate because it identifies which keywords and ads are not performing well and need to be addressed through new ad copy, split testing, more targeted ad groups or higher bids for better ad placement.

You not only want a better click through rate for the additional traffic it drives, but to help increase your AdWords quality score, which helps you increase ad position with lower bids. So stay on top of those rates!

AdWords or SEO? Is Google killing off natural search in the name of money?

December 13th, 2011

Google has always said it wants to provide the best search experience. Well, that statement may no longer be true. Apparently, it is placing more and more pay per click ads and Google’s own pages on the search results pages. Google is even running an AdWords ad that states: “Forget about SEO. To be visible in Google today, try AdWords.” What about content and credibility? Check out this blog post from Aaron Wall, one of the leaders in SEO. Will you now have to pay in order to be found? Do you need to decide between AdWords or SEO? They have always complimented each other. Will that no longer be the case?

Google AdWords Express Replaces Google Boost

July 26th, 2011

Google sure is busy. Last May we told you that Google Boost had replaced Google Tags. Well now Google AdWords Express is replacing Google Boost!

According to Google, “AdWords Express is designed to help local businesses that aren’t already AdWords advertisers create effective campaigns.” Adding AdWords Express to your Places listing allows you to advertise on Google and Google Maps, including mobile devices. You set up a monthly budget and create copy for your ad and Google does the rest, including determining what search terms will trigger your ad to be shown and your bidding to have your ad included in the search results. The terms are selected based on your Places listing categories. Google has assigned a cost per click for each search term, which you pay every time someone clicks on your ad.

As we pointed out with Google Boost, if you don’t have the time or the inclination to learn how to create and manage an effective Adwords campaign, or don’t have an Internet Marketing company you can rely on to do so for you, AdWords Express is an option for local advertising. But keep in mind that it has limitations. AdWords provides more options and controls – keyword selection and bid control, local AND national targeting, advanced reporting and different ad formats such as video, display and more – than AdWords Express offers.

AdWords Location Extension No Longer Completely Free

June 1st, 2011

Maybe you missed it because of the long holiday weekend, but Google announced that over the next few weeks it will be charging for clicks on the directions link in your AdWords ads on both and Google Mobile. Google started charging for phone number link clicks in the ads quite a while back. So this should probably come as no surprise.

An AdWords Location Extension Is A Valuable Ad Component – So Look Before You Leap Away From the Cost

A location extension and its correlating direction link provide local searchers with valuable additional information that could entice them to select you over your competitors. So don’t rebel just yet. First determine your return on investment. Along with this new directions click fee, Google will be providing performance metrics for directions clicks alongside those for regular clicks and phone call clicks. You can also see previous metrics for the free directions clicks. Just select Free clicks within the dimensions tab of your AdWords account.

If after your analysis you decide that the return is not great enough to keep the location extension and directions link, you will need to remove the locations extensions from your AdWords campaign completely.

Phone Number for AdWords Help Now Available

April 6th, 2011

You asked for it and Google listened. Yesterday Google introduced free phone support for AdWords advertisers. Now when you have a question about your account or campaigns you can call and speak with a live person, rather than rely on waiting for a response to your email or navigating through AdWords forums.

Just call the phone number for AdWords help — 1-866-2-Google — Monday through Friday 9am-8pm Eastern Time and have your customer ID on hand.

If you misplace the number, just log into your AdWords account and click on Help in the upper right hand corner and the following box will appear:

Phone Number for AdWords Help

Phone Number for AdWords Help

This Google AdWords helpline is currently only available to advertisers in the United States and Canada. The company said it will be rolling out phone support to other countries in the coming months.

AdWords Location Targeting Got More Advanced

March 25th, 2011

If you have an AdWords campaign, most likely you have targeted your ads to specific geographic locations, be it by country, state, city, or region. Well now you have even more control over who sees your ads. This week Google added two new targeting methods: (1) targeting by physical location and (2) excluding by physical location and search intent.

How the enhanced AdWords location targeting works

Targeting using physical location. If you own a florist in New York City, with the location targeting available prior to this week, you had to pick a target location. You probably picked New York City. Your ads would be shown to people in New York City as well as people who included the term New York City and your keywords in their search query. Now you can target New York City using physical location only. This will limit viewers of your ads to those in the New York City area who use keywords in your campaign in their search query. BUT keep in mind this will also prevent people outside of New York City searching for “new york city florist” from seeing your ad – even if this is one of your keywords.

Excluding by physical location and search intent. Let’s again say you are a New York City florist and you are not affiliated with FTD. You have agreements with florists in some additional states, but not others. You don’t want to limit your ads to New York City, but you don’t want them to show throughout the entire country. You can now exclude what states you “don’t” want your ads to be shown in.

If the previous AdWords location targeting had been limiting your marketing campaigns, try these new options.