Simple Thanks

November 21st, 2012 by jkardell No comments »

TurkeyAs I contemplate Thanksgiving this year, as always, I have so much to be thankful for:

  1. Weathering Sandy and her path of destruction – my heart and thoughts go out to all those it has so tragically affected.
  2. The wonderful clients who have sought out and selected Write On Point to meet their marketing needs.
  3. Amazing and supportive family, friends and colleagues.
  4. The list goes on and on . . .

What are you thankful for?

Wishing you a very happy, fun-filled Thanksgiving Day!

Average AdWords Click Through Rate

November 13th, 2012 by jkardell No comments »
Average AdWords CTR Graphic

AdWords Click Through Rates

Managing an AdWords campaign not only involves researching relevant keywords, writing ads and adjusting bids; it also includes monitoring click through rates to determine the effectiveness of those ads, keywords and campaigns.  When we provide our detailed monthly reports to our clients, those click through rates are one of the top items we highlight.  So it is no surprise that clients ask:

Just What Is The Average AdWords Click Through Rate?

Different people will tell you different things, and each industry is different.  Unfortunately, there is no real official answer from Google.  However, a Google representative did say in a Google AdWords Help thread that a good average AdWords click through rate to aim for would be 2%.

Again, this is an average.  What might be good for a general search term with a lot of impressions might not be a good average click through rate for a more targeted, less searched term with fewer impressions. The important take away is to continually monitor your AdWords click through rate because it identifies which keywords and ads are not performing well and need to be addressed through new ad copy, split testing, more targeted ad groups or higher bids for better ad placement.

You not only want a better click through rate for the additional traffic it drives, but to help increase your AdWords quality score, which helps you increase ad position with lower bids. So stay on top of those rates!

How Does My Website Look on an iPhone, Droid or Other Smart Phone?

November 6th, 2012 by jkardell No comments »

iphone home screen

If you don’t know how your website looks on an iPhone or any other smart phone, you REALLY need to find out.  Research shows that there are now 1 billion smart phones.  Imagine the number of potential mobile searches.  Well, you don’t have to imagine.  Approximately 4 million web searches are performed every day, and according to Google, approximately 20% of its searches are mobile.  We have found with our clients that 20 to 25% of their visitors are a result of mobile search. What does this all mean?  That you need a website that not only looks great on an iPhone and other smart phones, but that is also easy to navigate so you keep people on your site and place the information they are looking for at their fingertips making them customers.  There are a few ways you can achieve this.

Mobile Versions of Your Website

Mobile Website Theme

Mobile Website Theme

If your website was built in WordPress, Joomla or the e-commerce platform Shopify, you can create a mobile version without having to touch a single piece of coding.  You simply add a WordPress plug-in, a Joomla extension or a Shopify mobile theme and your visitors will see a simple, easy to navigate mobile version when they visit your website from a smart phone.  Your desktop version remains the same.

Mobile Website

Mobile Website

Mobile Sites

more complex websites, it may be wiser to create an entirely separate mobile website.  Larger companies such as Target and Walmart utilize this concept.

Clean Website Design

Clean Website Design

Clean Looking Website

your website is not built in open source platforms such as WordPress or Joomla and it does not make sense to create a separate mobile website, make sure that you have a clean, easy to navigate website. This will help keep visitors from hitting the back button.

Mobile search is on the move, make sure that your website keeps pace.

The Creativity of SEO

July 17th, 2012 by jkardell No comments »

Obviously in an open market of ideas, the Web, which requires a search engine like Google or others to organize it, some will game the system. Some will try to finagle their pages’ code to make it seem like something it isn’t to Google. But for those publishing to the Web on the side of authenticity, SEO can be thought of as the acid test for quality.


A recent movement in SEO has responded to Google’s hawkishness towards overly-SEO-laden pages. The search giant has developed algorithms that not only detect those pages (they may be legitimate or they may be posers), but also recognise when verified keywords are being used naturally in the text.

Google has gone far beyond merely indexing the Web. It is a judge of style now, with the advanced analytics and SEO screening to do it.

It is not going to turn back into a SEO-less world, but, the imperative to publish quality content (because that is what Google is able to see) is highest now. This is actually a great thing, not only because worldwide content will improve, but because SEO can now provide guidance to content producers that makes sense in terms of quality.


When You’ve Got Lemons

SEO should not be thought of as a dreadful bore, something so tricky it’s irksome. It can be looked at as a kind of online style guide — which will benefit your creative process. Really! Let’s take a look a key example.



You know, one of the easiest SEO tactics, and one that could never be misinterpreted by Google as spammy, is simply to employ sensible formatting of text. When we say formatting, we’re thinking not only of typography (how the font looks), but also headings, the font size of sub-heads, complexity of text (simpler sentences are best) and the inclusion of images and links.

These are the natural ingredients of proper, legitimate webpage content that is search-engine optimised. Guess what! Those are also the ingredients of good text. Good text is clear and well thought out, with plenty of breathing space written into it.


Ever Important Text

It is difficult or impossible, in other words, to take bad text (poorly considered text) and to cram it into good SEO form. In order to have SEO results, you have to start with text that makes sense and that is well written.

We repeat: The traits of that sort of content are exactly what Google’s bots have apparently learned to recognize.

An example of an industry that employs SEO is the current phenomenon of online casino entertainment, particularly guide sites that help players match up with the right casinos. Certain sites that cover no deposit casinos where you can play for free have ceased to pack in keywords, allowing their writers to take a more natural conversational approach with visitors. Google ranks this kind of content higher than pages with more than enough keyword repetitions.

SEO as a Powerful Tool of Today

April 23rd, 2012 by jkardell No comments »

SEO stands for Search Engine Optimization. It refers to the craft, art, and science of attracting web traffic to certain websites. To make things clearer and simpler, it acts like the drink, food, and oxygen of any website, especially the ones working on a business goal.

There are websites that depend on general and broad traffic. Most often, these are the websites of businesses and companies visited by hundreds and even thousands of people every day. These hits are needed in order for the website, and for the business, as a whole, to thrive and prosper. Several other businesses look for high quality strategy that can hit target in traffic. This is likened to an already qualified sales prospect, in which a potential customer has already engaged interest, and can purchase product.

Drawing Traffic to a Website

These days, SEO has been enhanced to provide more effectiveness to its approach. With this said, you will be able to use effectively tools such as PageRank, as well as Google itself. Among the things that need to be understood is how Google works, how to make sure that placement is boosted in the search results of Google, how to ensure that Google is not offended, as well as the methods to better use the paid programs of Google.

When talking about SEO, it is important to take a little time in understanding the various characteristics of the traffic needed in order to drive business. All you need to do is thoroughly understand how SEO works, and later on use the techniques you have learned in order to grab traffic, and finally bringing life to your business website.


Understanding SEO

If you have the capability of understanding SEO, you have an edge. Therefore, it is wise and best to invest in understanding this powerful tool. Whether you are coding your entire website yourself, working together with website developers, or perhaps outsourcing the web design, it is best if you are armed with the right knowledge of how it really works.

Reality is, not all websites need SEO to run. For instance, the internet serves as home to many different websites serving their own purpose. There are websites meant to provide fun, such as, an online entertainment offering games like casinos.

Still, most of the websites being run these days work on the business side. Thus, if you are aiming to produce a website that can generate good traffic, it is best to consciously develop a strategic plan, incorporating SEO into your web pages, and websites, and rest assured that your web properties will be empowered to outdo and outrank others that do not use this strategy. The most important thing that you need to do well is to sit down, and plan all your moves. This is true since in this period that we are living in, many other companies have also decided to use SEO techniques in order to run their businesses better and more productive.

Bad SEO Practices Include Too Much SEO

March 29th, 2012 by jkardell No comments »

Does your website have too much SEO?  If you don’t know, you better find out.

The head of Google’s Webspam Team, Matt Cutts, recently announced that Google is updating its algorithm to target sites that have too much SEO.  Supposedly this is Google’s attempt to level the playing field among the people who have been overly doing SEO and the people who have been making great content and trying to create a fantastic site.

So what are the bad SEO practices that are now considered too much SEO?

According to Cutts, Google is targeting abuse – too many keywords on the page, exchanging way too many links, going beyond what a normal person would expect.  Just how much SEO is too much is yet to be seen, but there are some telltale signs when it has been overly done.  Are you flooding your page with repetitive keywords that do not flow naturally with your content? What type of backlinks are you developing? Are they relevant? Are they from credible sites? Have you jammed your meta tags unnecessarily with keywords?    If you don’t know the answers to these questions, ask your  SEO professional.  Make sure you receive comprehensive, rather than just yes or no, answers so that you can effectively resolve any possible issues.

When will this new  algorithm change roll out?

Cutts revealed that Google currently has several engineers working on this.  They hope to release this change in the coming weeks, so you best review your site as soon as possible.

You can listen to the live interview, which is full of other great SEO information, at:

Not Provided in Google Analytics Will Likely Increase

March 23rd, 2012 by jkardell No comments »

Have you been noticing “Not Provided” when reviewing keywords in your Google Analytics?  This is a change Google started about five months ago.  “Not Provided” represents any keywords used by searchers who found your website in response to a search query while logged into their Google account.  This is referred to as Google SSL Search.  In a blog post announcing this new change, Google stated:

As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users.

So what does this mean for your analytics research? Well, while you won’t be able to find detailed information about what search terms Google signed in users used to find you in your Google Analytics, you can still find out what search terms people used – in general, without IP addresses – in Google Webmaster Tools.  You can see the top 1,000 search queries that drove traffic to your site over the last 30 days.  Note the 30 days.  Where Google Analytics kept your information for an indeterminate time, you now need to really keep current with your keyword checking.  And unfortunately, you won’t be able to see where those searchers came from or follow their visit on your site.

Not Provided in Google Analytics Will Likely Increase Even More Thanks to Firefox

According to a post by Search Engine Roundtable, Firefox is testing built in SSL for its Google searches and will most likely roll it out to all Firefox users.  That is ALL Google searches, not just searches of those signed into Google accounts.  The “Not Provided” percentage for our own website over the last month was 32%.  We reviewed the analytics of some clients and found a range of 16% to 28% last month.  One can only guestimate what those percentages will increase to once Firefox completely rolls out this new feature.

How Does “Not Provided” Affect Your Analytics Research?

Now, more than ever, it is important to not only regularly check your Google Analytics, but also your Webmaster Tools for the top search queries.  Be vigilant.  You never know what further changes are in store . . .

Change in Google Algorithm is Coming. What does this mean for your SEO?

March 16th, 2012 by jkardell No comments »

According to an article in the Wall Street Journal, Google is making over its search formula in an effort to maintain its market share, catch up with Apple’s Siri voice-activated mobile search and retain its lead in product search.  As we recently mentioned in our post What are the top 5 Search Engines? , Google owns about 66% of the natural search market, with Bing at 15% and Yahoo at 14%.  Google also enjoys more than 75% of all search-ad revenue.

In the coming months, you will supposedly see a change in the Google algorithm

Google will be adding semantic search to its algorithm.  This technology involves the process of understanding the actual meaning of the words being searched.  This change will result in more facts and direct answers to queries being shown at the top of the search results pages, with the goal of providing more relevant results.  For example, it could differentiate between words with more than one meaning.

How will Google’s algorithm change affect your SEO efforts?

Amir Efrati, the author of the article states:

“Google isn’t replacing its current keyword-search system, which determines the importance of a website based on the words it contains, how often other sites link to it, and dozens of other measures.  Rather, the company is aiming to provide more relevant results by incorporating . . . semantic search.”

The article, however, goes on the say that Google might now provide answers rather than just links to other sites, citing the question “What are the 10 largest lakes in California?” as an example.  If Google does not have an answer to a question in its database, it will blend the semantic-search technology with its current search system to

“better recognize the value of information on websites and figure out which ones to show in the search results.  It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.”

The goal of this blog is to provide information in the SEO and Internet marketing arena, both in terms of current news and trends, as well as answers to questions.  We purposely make questions the title to our posts so that searchers can immediately find a site that will help it solve its problem.  Providing such relevant information also helps our business by being known as a reliable source that clients and searchers can count on as well as driving visitors to our site, which also helps with our rankings. For these reasons, we recommend blogging to our clients.  If Google starts answering more complex questions rather than providing links or looks to further information on a page, SEO strategies may need to change.  The article referenced one person who believed that these changes could affect 10% to 20% of all search queries – that is tens of billions of searches a month!  It was also suggested by Larry Cornette, a former web search executive at Yahoo, that this algorithm adjustment could spur a change in website markup language, a language that wraps a web page’s content with formatting for how the site should appear. Time will have to tell if these conjectures come to fruition.

From what we have seen, Google has been incorporating semantic search into its results for quite a while.  It already provides answers to some questions at the top of the search results page.  And previous blog posts and announcements from Google discuss technologies they use to better understand associations and concepts.  So it will be interesting to see what these “new” semantic search changes to the algorithm will unveil and if they require adjustments to your SEO efforts.

Doing a Business Blog?

March 9th, 2012 by jkardell No comments »

If you are not doing a business blog, you could be missing out. And a new survey suggests you should.  According to The 2012 State of Inbound Marketing by HubSpot,

Businesses are increasingly aware their blog is highly valuable. 81% of businesses rated their company blogs as “useful,” “important” or “critical.” An impressive 25% rated their company blog as “critical” to their business.

This survey of 972 professionals familiar with their business’s marketing strategy revealed that

Blogs had the highest instance of being reported as “below average cost.” 52% of companies who blog indicated leads from this channel were “below average cost.” Trade shows, direct mail, and telemarketing were most frequently ranked as more expensive.

The small businesses polled also said they plan to spend dramatically more of their marketing budgets on blogs – about 11% of their budgets in fact.

A key to successful blogs that drive traffic is to optimize them with appropriate search terms.  Why is that important?

In order for your business blog posts to be found by searchers, they need to contain the keywords those searchers are using in the right places.

Is this really important to leads and conversions? Absolutely!  HubSpot’s survey also reveals:

SEO leads have a 14.6% close rate, while outbound sourced leads have a 1.7% close rate.

SEO leads are eight times more likely to close into customers than outbound leads.

Leads from inbound links (referrals) are five times more likely to become customers than outbound leads.

Ok, but how often should your business write blog posts?

The survey also shows that there is a direct correlation with blog posting frequency and the number of new customers acquired. You should write a minimum of once per week.

So just how important is a blog to your business?

25% of blog users polled rated their company blog as “critical” to their business, while 81% rated their company blogs as “useful” or better.

If you aren’t doing a business blog, now is the time to start one.  No time? Don’t know how to optimize it?  Call on your Search Engine Optimization and Blog Post Writing professional to help.

Use Efficient Online Marketing Tools

March 4th, 2012 by jkardell No comments »

The Write On Point SEO team specializes in the effective promotion of your products and services online, whether you are interested in direct or affiliate marketing. We have the right tools and skills to use them to boost your page rankings, backlinking results, and constantly add fresh content to your website or blog. We know just how essential powerful SEO can be and we are here to lend you the hand you need. Our unique, keyword-rich, relevant and 100% useful articles, press releases, newsletters, blog posts, or PPC types of advertising are part of your package. Take your time and decide which of them you could use first or let us guide and council you while you sit back and relax.


Get The Return On Investment You Deserve


We focus on both online and offline marketing needs. And we know just how important getting the desired return on investment truly is. So we have come up with a clever system that will allow you to also save some important money while significantly strengthening your brand name.

We can use advanced SEO for your affiliate marketing needs. Keep in mind that affiliate marketing basically refers to attracting traffic and converting that traffic into sales. Affiliate marketers can use advanced search engine optimization tools and strategies to boost their traffic acquisition values.

Remember it is important not to lose your PageRank due to affiliate links that might not be followed on you content page on your site or blog. These links must also not be crawled by the search engines. This is a requirement of Google’s Webmaster Guidelines. Also pay attention to the affiliate-related content on your site, which needs to load at fast speeds no matter what. Your links, banner ads, and image carrying links must not in any way interfere with the loading speed of pages.


Important Affiliate Marketing Strategy Tips


Select the best keywords that your affiliate marketing site can benefit from. These keywords need to be fully relevant to the products and/or services you are promoting with the help of your websites or blogs and social media platforms. Use the Google keyword tool or other similar tools online to determine which are the most popular and highest ranking keywords. Look at all possible keyword combinations and use them wisely. Only upload original and highly relevant content that revolves around the previously chosen keywords. Use relevant videos that will also positively attract the attention of search engines and visitors. Don’t ignore the importance of product reviews.

If you are promoting a certain product, make sure you write a personalized review on it and add a video of you using the respective products, so you can get closer to your visitors and bond easier. Use public domains to build back links to your affiliate marketing promoting website. You can visit here and discover an idea for an excellent affiliate marketing program that relates to casinos. If you are a big gambling fan, you can take advantage of their unique promotion tools and professional team of experts and get in touch with us for some excellent marketing ideas.