Top ways written content can help your business

November 8th, 2014 by jkardell No comments »

A good written content can give your business a new face to show your public of costumers. Probably, today most companies have already learn the importance of producing valuable written content to increase business, but there’s still a number of business owners who ignore the benefits coming a good marketing strategy which is based on written content.

Buying behavior and costumers’ needs

Decades ago you could even grow a powerful business without to spread the voice about products outside of the boundaries of your Country. But today things are really different.

In fact, if you have a look at the most recent market trends, you will notice that more customers express to prefer web resources and online commerce platforms, rather than traditional shops.   Written content

This is synonymous to something: companies should re-direct their marketing strategy to the web world. Why? Simple: because it’s exactly in the web that businesses can find their customers.

Today, people tend to prefer to use technology to get info, updates, to communicate: so, why should you decide to still stay focused on a land based type of marketing strategy?

A beating heart for business

A good and interesting written content works like an engine: it brings to you more customers. Sharing high quality content means to attract people’s attention and this leads to gain more customers. It is not necessary to spread rivers of words: just the correct and effective words, no more will be useful.

Written content is a new approach to client communication: you share information, your story, your news with the public and you become familiar to them as well as your products.

A good and well structured written content should be released only by professionals who know what to write and how in order to achieve the prefixed goals they want for your business’ sake.

Marketing with Optionrally

Making marketing requires a wide range of knowledge, that’s why in a communication agency each employee has their own role. In fact, content writers can’t operate with other marketing strategies.

Moreover, today the online world is become more accessible than in the past times. This leads many people to get interested in new marketing frontiers, such as the trading world.

You should first find an excellent and recommended company if you want to start to trade in the global financial markets: with Optionrally you can find a top guarantee of winning strategies and a solid trading career.

Where and how to learn

Here is a good review we found for you: You can see that Optionrally features a list of the most recommended trading platforms where beginners can open their accounts and start to trade.

Of course, you might still need to learn. That’s why Optionrally offers a completely free Education Center you can join at any time. It’s 24/7 available and it features the most innovative e-learning to allow anyone to easily learn from home about finance, binary options and investments in the global markets of Stocks, Forex, Commodities, Indices and Shares.

Bad SEO Companies – How To Spot And Avoid Them

February 8th, 2013 by jkardell No comments »
Bad SEO Companies Do Things The Wrong Way - Do Not Enter

Bad SEO Companies Do Things The Wrong Way - Do Not Enter

“We do SEO.  Our services consist of creating a title tag and an alt image tag for each page.”  That is just what an SEO company recently told a web developer partner of mine.  Really, that’s it?  I shudder to think how many unknowing people they have ripped off.  So much more goes into SEO: description tags, heading tags, geo location tags, interlinking, keyword rich links, creation of backlinks, local SEO services.  The list goes on and on.  There is a wrong way and and right way to do SEO. Make sure you don’t enter into something you will regret.

I admit it.  I like to watch The Good Wife (must be the former attorney in me).  But both this season and last, they have bashed SEO.  It gets me frustrated. SEO is not bad and most SEO professionals are not the devil.  If you have a website, you need us to help you get found online.  That can be done ethically.  There does not have to be anything spammy about it.  But unfortunately, some so called SEO professionals (the bad SEO companies) are giving the rest of us an unjust rap – not only in the business community but also on television shows!

SEO is a comprehensive process.  It is not just a title tag and a keyword reference on a page.  It is so much more.  It is not just knowing what the right keywords are and where to place them, but also where not to place them and how not to be spammy.  Effective SEO professionals live and breathe SEO. They keep abreast of the latest algorithm changes, search engine platforms and more. They are involved in networks that share what is and is not working, what stumbling blocks are popping up and how you can get around them.  In a sum, these professionals are professionals.  So then why are these horrible SEO companies getting the work? Simple – price point and lack of consumer knowledge.

Bad SEO Companies Are Usually Cheap

And there is a reason they are so cheap.  SEO It is a time consuming, strategizing, constantly evolving process.  You probably get spam email from these companies all of the time promising great rankings and tons of backlinks for a crazy, affordable fee.  As the saying goes, you get what you pay for.  One of my clients had another SEO company before coming to me.  They were cheap, they did the work. They even got the rankings. BUT those rankings tanked when their black hat SEO practices were caught.  That bad SEO company created irrelevant, spammy, horribly backlinks.  Google found them and the client went from the first page to the abyss.  I had warned them this would happen, they didn’t listen and coasted along.  In the end, they retained me to remove the backlinks and the rankings shot back up.

How to Avoid Bad SEO Companies? Be Knowledgeable.

Get the SEO company to spell out exactly what their services will entail – line by line.  Make sure it includes, at a minimum: keyword research and analysis, copy and navigation strategy, title and meta tags, keyword rich links and interlinking.  Ask about their backlink process.  Find out if they do local SEO, including local business listings.  Ask for references.  Call the references. Do your research.  And if it seems too good of a deal, it is!

Removing Bad Backlinks – New Year Resolution #1

January 7th, 2013 by jkardell No comments »

Removing Bad Backlinks - Do It!

One of the most important website ranking factors is the number of backlinks you have.  A backlink is simply a link on another website to your website. In the past it seemed that he who had the most backlinks had the best rankings.  So, many questionable search engine optimization tactics included getting the most links you could – even if those links were basically spam.  This tactic seemed to work well for quite a while.  Then along came Google’s Penguin Update, which seeks to find spam and penalize those websites that rely upon it.  If you have questionable backlinks and have seemed to somehow skate by this update, consider yourself lucky – but beware.

A Case Study On Just What Might Happen If You Don’t Consider Removing Bad Backlinks

I had a client who was ranking very nicely for a well-searched keyword as a result of the services of their previous SEO company. They came to me because they also wanted to be found locally.  After reviewing their website, I was surprised that they were ranking so high as their site was not well optimized.  So I dug further and looked at their backlinks.  There lied the answer.  They had a tremendous number of backlinks, but 98% of them were spam.  Bad SEO practices were working.  I advised them that their backlinks were questionable at best and could pose problems in the future.  They decided, against my advice, to ride it out, not wanting to take the risk of a drop in rankings if the number of their backlinks dropped. So, I simply went ahead and optimized their site for the local markets, for which they also ended up having high rankings.

Those wonderful rankings lasted for 3 months!  In June, the Penguin Update caught up with them.  The client’s rankings tanked.  Nothing on their website changed.  No real new backlinks had been created.  No new competitor sites were launched.  I suggested that the decrease in rankings was Penguin related.  So, they retained me to get those backlinks removed.

How To Remove Backlinks

Unfortunately, there is no real quick fix. It is actually a very time consuming process, but one is this definitely necessary.  I started with a thorough backlink audit, identifying the good and bad links using a backlink check tool such as SEOMoz Open Site Explorer and good old hand done research.  I then went to each bad backlink website and manually requested that each of those bad backlinks be removed – either through contact boxes or direct email.  Unfortunately this is not as easy as you may think.  Some sites did not have contact information, so I had to do domain ownership searches.  I used a site called  To try and save time and money, I had the client reach out to their original SEO company for all of the contact information; however, the company insisted that they did nothing wrong and would not provide anything.  So I continued on.  When I finished I compiled an Excel spreadsheet highlighting the website address and date of my removal request.  I then used this information to file a reconsideration request with Google outlining all of my removal requests and any problems I had encountered.

The Benefit of Spending Time Removing Bad Backlinks

Wouldn’t you know it, within a single month the client’s rankings rose again – actually they were even better than they were before.  If you haven’t been hit by Penguin, lucky you.  If you are experiencing a drop in rankings, you may want to look into those backlinks.

Simple Thanks

November 21st, 2012 by jkardell No comments »

TurkeyAs I contemplate Thanksgiving this year, as always, I have so much to be thankful for:

  1. Weathering Sandy and her path of destruction – my heart and thoughts go out to all those it has so tragically affected.
  2. The wonderful clients who have sought out and selected Write On Point to meet their marketing needs.
  3. Amazing and supportive family, friends and colleagues.
  4. The list goes on and on . . .

What are you thankful for?

Wishing you a very happy, fun-filled Thanksgiving Day!

Average AdWords Click Through Rate

November 13th, 2012 by jkardell No comments »
Average AdWords CTR Graphic

AdWords Click Through Rates

Managing an AdWords campaign not only involves researching relevant keywords, writing ads and adjusting bids; it also includes monitoring click through rates to determine the effectiveness of those ads, keywords and campaigns.  When we provide our detailed monthly reports to our clients, those click through rates are one of the top items we highlight.  So it is no surprise that clients ask:

Just What Is The Average AdWords Click Through Rate?

Different people will tell you different things, and each industry is different.  Unfortunately, there is no real official answer from Google.  However, a Google representative did say in a Google AdWords Help thread that a good average AdWords click through rate to aim for would be 2%.

Again, this is an average.  What might be good for a general search term with a lot of impressions might not be a good average click through rate for a more targeted, less searched term with fewer impressions. The important take away is to continually monitor your AdWords click through rate because it identifies which keywords and ads are not performing well and need to be addressed through new ad copy, split testing, more targeted ad groups or higher bids for better ad placement.

You not only want a better click through rate for the additional traffic it drives, but to help increase your AdWords quality score, which helps you increase ad position with lower bids. So stay on top of those rates!

How Does My Website Look on an iPhone, Droid or Other Smart Phone?

November 6th, 2012 by jkardell No comments »

iphone home screen

If you don’t know how your website looks on an iPhone or any other smart phone, you REALLY need to find out.  Research shows that there are now 1 billion smart phones.  Imagine the number of potential mobile searches.  Well, you don’t have to imagine.  Approximately 4 million web searches are performed every day, and according to Google, approximately 20% of its searches are mobile.  We have found with our clients that 20 to 25% of their visitors are a result of mobile search. What does this all mean?  That you need a website that not only looks great on an iPhone and other smart phones, but that is also easy to navigate so you keep people on your site and place the information they are looking for at their fingertips making them customers.  There are a few ways you can achieve this.

Mobile Versions of Your Website

Mobile Website Theme

Mobile Website Theme

If your website was built in WordPress, Joomla or the e-commerce platform Shopify, you can create a mobile version without having to touch a single piece of coding.  You simply add a WordPress plug-in, a Joomla extension or a Shopify mobile theme and your visitors will see a simple, easy to navigate mobile version when they visit your website from a smart phone.  Your desktop version remains the same.

Mobile Website

Mobile Website

Mobile Sites

more complex websites, it may be wiser to create an entirely separate mobile website.  Larger companies such as Target and Walmart utilize this concept.

Clean Website Design

Clean Website Design

Clean Looking Website

your website is not built in open source platforms such as WordPress or Joomla and it does not make sense to create a separate mobile website, make sure that you have a clean, easy to navigate website. This will help keep visitors from hitting the back button.

Mobile search is on the move, make sure that your website keeps pace.

Bad SEO Practices Include Too Much SEO

March 29th, 2012 by jkardell No comments »

Does your website have too much SEO?  If you don’t know, you better find out.

The head of Google’s Webspam Team, Matt Cutts, recently announced that Google is updating its algorithm to target sites that have too much SEO.  Supposedly this is Google’s attempt to level the playing field among the people who have been overly doing SEO and the people who have been making great content and trying to create a fantastic site.

So what are the bad SEO practices that are now considered too much SEO?

According to Cutts, Google is targeting abuse – too many keywords on the page, exchanging way too many links, going beyond what a normal person would expect.  Just how much SEO is too much is yet to be seen, but there are some telltale signs when it has been overly done.  Are you flooding your page with repetitive keywords that do not flow naturally with your content? What type of backlinks are you developing? Are they relevant? Are they from credible sites? Have you jammed your meta tags unnecessarily with keywords?    If you don’t know the answers to these questions, ask your  SEO professional.  Make sure you receive comprehensive, rather than just yes or no, answers so that you can effectively resolve any possible issues.

When will this new  algorithm change roll out?

Cutts revealed that Google currently has several engineers working on this.  They hope to release this change in the coming weeks, so you best review your site as soon as possible.

You can listen to the live interview, which is full of other great SEO information, at:

Not Provided in Google Analytics Will Likely Increase

March 23rd, 2012 by jkardell No comments »

Have you been noticing “Not Provided” when reviewing keywords in your Google Analytics?  This is a change Google started about five months ago.  “Not Provided” represents any keywords used by searchers who found your website in response to a search query while logged into their Google account.  This is referred to as Google SSL Search.  In a blog post announcing this new change, Google stated:

As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users.

So what does this mean for your analytics research? Well, while you won’t be able to find detailed information about what search terms Google signed in users used to find you in your Google Analytics, you can still find out what search terms people used – in general, without IP addresses – in Google Webmaster Tools.  You can see the top 1,000 search queries that drove traffic to your site over the last 30 days.  Note the 30 days.  Where Google Analytics kept your information for an indeterminate time, you now need to really keep current with your keyword checking.  And unfortunately, you won’t be able to see where those searchers came from or follow their visit on your site.

Not Provided in Google Analytics Will Likely Increase Even More Thanks to Firefox

According to a post by Search Engine Roundtable, Firefox is testing built in SSL for its Google searches and will most likely roll it out to all Firefox users.  That is ALL Google searches, not just searches of those signed into Google accounts.  The “Not Provided” percentage for our own website over the last month was 32%.  We reviewed the analytics of some clients and found a range of 16% to 28% last month.  One can only guestimate what those percentages will increase to once Firefox completely rolls out this new feature.

How Does “Not Provided” Affect Your Analytics Research?

Now, more than ever, it is important to not only regularly check your Google Analytics, but also your Webmaster Tools for the top search queries.  Be vigilant.  You never know what further changes are in store . . .

Change in Google Algorithm is Coming. What does this mean for your SEO?

March 16th, 2012 by jkardell No comments »

According to an article in the Wall Street Journal, Google is making over its search formula in an effort to maintain its market share, catch up with Apple’s Siri voice-activated mobile search and retain its lead in product search.  As we recently mentioned in our post What are the top 5 Search Engines? , Google owns about 66% of the natural search market, with Bing at 15% and Yahoo at 14%.  Google also enjoys more than 75% of all search-ad revenue.

In the coming months, you will supposedly see a change in the Google algorithm

Google will be adding semantic search to its algorithm.  This technology involves the process of understanding the actual meaning of the words being searched.  This change will result in more facts and direct answers to queries being shown at the top of the search results pages, with the goal of providing more relevant results.  For example, it could differentiate between words with more than one meaning.

How will Google’s algorithm change affect your SEO efforts?

Amir Efrati, the author of the article states:

“Google isn’t replacing its current keyword-search system, which determines the importance of a website based on the words it contains, how often other sites link to it, and dozens of other measures.  Rather, the company is aiming to provide more relevant results by incorporating . . . semantic search.”

The article, however, goes on the say that Google might now provide answers rather than just links to other sites, citing the question “What are the 10 largest lakes in California?” as an example.  If Google does not have an answer to a question in its database, it will blend the semantic-search technology with its current search system to

“better recognize the value of information on websites and figure out which ones to show in the search results.  It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.”

The goal of this blog is to provide information in the SEO and Internet marketing arena, both in terms of current news and trends, as well as answers to questions.  We purposely make questions the title to our posts so that searchers can immediately find a site that will help it solve its problem.  Providing such relevant information also helps our business by being known as a reliable source that clients and searchers can count on as well as driving visitors to our site, which also helps with our rankings. For these reasons, we recommend blogging to our clients.  If Google starts answering more complex questions rather than providing links or looks to further information on a page, SEO strategies may need to change.  The article referenced one person who believed that these changes could affect 10% to 20% of all search queries – that is tens of billions of searches a month!  It was also suggested by Larry Cornette, a former web search executive at Yahoo, that this algorithm adjustment could spur a change in website markup language, a language that wraps a web page’s content with formatting for how the site should appear. Time will have to tell if these conjectures come to fruition.

From what we have seen, Google has been incorporating semantic search into its results for quite a while.  It already provides answers to some questions at the top of the search results page.  And previous blog posts and announcements from Google discuss technologies they use to better understand associations and concepts.  So it will be interesting to see what these “new” semantic search changes to the algorithm will unveil and if they require adjustments to your SEO efforts.

Doing a Business Blog?

March 9th, 2012 by jkardell No comments »

If you are not doing a business blog, you could be missing out. And a new survey suggests you should.  According to The 2012 State of Inbound Marketing by HubSpot,

Businesses are increasingly aware their blog is highly valuable. 81% of businesses rated their company blogs as “useful,” “important” or “critical.” An impressive 25% rated their company blog as “critical” to their business.

This survey of 972 professionals familiar with their business’s marketing strategy revealed that

Blogs had the highest instance of being reported as “below average cost.” 52% of companies who blog indicated leads from this channel were “below average cost.” Trade shows, direct mail, and telemarketing were most frequently ranked as more expensive.

The small businesses polled also said they plan to spend dramatically more of their marketing budgets on blogs – about 11% of their budgets in fact.

A key to successful blogs that drive traffic is to optimize them with appropriate search terms.  Why is that important?

In order for your business blog posts to be found by searchers, they need to contain the keywords those searchers are using in the right places.

Is this really important to leads and conversions? Absolutely!  HubSpot’s survey also reveals:

SEO leads have a 14.6% close rate, while outbound sourced leads have a 1.7% close rate.

SEO leads are eight times more likely to close into customers than outbound leads.

Leads from inbound links (referrals) are five times more likely to become customers than outbound leads.

Ok, but how often should your business write blog posts?

The survey also shows that there is a direct correlation with blog posting frequency and the number of new customers acquired. You should write a minimum of once per week.

So just how important is a blog to your business?

25% of blog users polled rated their company blog as “critical” to their business, while 81% rated their company blogs as “useful” or better.

If you aren’t doing a business blog, now is the time to start one.  No time? Don’t know how to optimize it?  Call on your Search Engine Optimization and Blog Post Writing professional to help.