Archive for the ‘Real Time Search’ category

Twitter Updates On Bing News

March 24th, 2011

One more reason to keep on tweeting. Bing just added tweets on its news search results pages. Now when you conduct searches on Bing News, you will see realtime Twitter updates related to your search query.

Below is a recent search for the term “exercise program”:
Twitter Updates on Bing News

Notice the tweets on the bottom right under Public updates for exercise program. They are a continuous stream. You can pause and restart them. You can also click through to the direct Twitter page and any links inside the tweet. If you click on More updates under the stream, you will be directed to additional search results on Bing’s Social Search, which you can filter for just Twitter, Facebook or All.

So keep up with those tweets!

Twitter On Google Search Results Pages

August 31st, 2010

If you are not using Twitter for your business yet, here is another reason to start. Last week Google made web search results timelier by launching Google Realtime Search – www.Google.com/Realtime.

Google has created a one-stop shop for Twitter search results


Google Realtime Search, which is separate from Google’s main search engine, is a great place for people to look for current conversations and topics happening online across the globe. It displays messages from Twitter and Google’s own version of Twitter called Google Buzz in the form of a continuously updating news feed. Realtime also shows some results from Facebook and MySpace.

Google Realtime is similar to bing.com/social. Yahoo also offers something similar when users search news results for a specific topic.

With Google showing realtime Tweets, you now have one more way to be found online. Greater content equals greater visibility, which equals greater traffic. What are you waiting for? Just be sure, however, that your Twitter content is keyword rich. Not sure what keywords to use? Your SEO consultant can help.

SEO, social media and real-time search

December 15th, 2009

In the last two months Google and Microsoft’s Bing announced deals with leading social media websites in an effort to focus on timelier search results. Google struck a deal with Twitter, while Bing aligned itself with both Twitter and Facebook. Then it was revealed that Yahoo also joined the real-time search race by partnering with OneRiot Inc., a web search company whose results are based on the links people share through social media sites such as Twitter and Digg.

What does this mean for search engine optimization and your Internet marketing campaign? In order to reach your target audience on the Internet, you need to go where the search engines are going, and they are heading toward social media and real-time search. If you were on the fence about incorporating social media into your Internet marketing campaign before, it appears your decision has now been made for you. The importance of SEO, however, has not changed – perhaps now it is even more important than ever.

How do you blend SEO and social media? The SEO process for real-time search will still focus on optimized, quality content that matches demand. How that content is created will change and morph as real-time search unfolds. The key will be selecting and incorporating the search terms of the moment. You or your SEO consultant will need to stay on top of real-time search trends and incorporate them into your SEO and Internet marketing campaigns, including social media profiles, user names, and excerpts.

Will this new real-time content on the search results pages be relevant? The answer to that question is still up in the air. At this point in time it is not clear how the various search engines will sort out relevance from clutter or even spam. Nor do we know for sure how the search engines plan on ranking social media excerpts. Google is showing them on the search results pages and new results appear automatically without having to even refresh the page. While the question of relevancy remains, other doors open to spam and online reputation management – both very strong reasons to jump into the social media waters if you were only thinking about it before.

Though we don’t know how real-time search with the major search engines will play out, we do know that the time for real-time search is here. If you want to stay front and center of your target audience on the Internet, and make sure the information about you, your company, your services and your products is accurate and positive, you better make social media part of your Internet marketing campaign.