Archive for August, 2011

Local SEO For Small Business

August 31st, 2011

You have heard it all before. If you want to be found online by prospects, you need to optimize your website with search terms related to your products and services AND your local target market. Maybe you have put off doing so because you weren’t sure how much you bought into the whole idea of search engine optimization (SEO). Or perhaps you thought it was too expensive or not worth the return on investment. Well, here is an interesting fact that just might change your mind!

According to a study by the Pew Research Center, Americans trust small business owners over 13 other institutions! A whopping 71% of those polled said they trusted small business. Only 25% trust large corporations. And only 25% trust the federal government.

Pew Research Center

In this tumultuous climate, people trust local small business for a reason. Why? Because you are not some large inaccessible corporation. You are their neighbor, their son’s little league coach, and a face. But you need to get that face seen if you want to be recognized. So join your local chamber of commerce, volunteer for local organizations, join local networking groups. AND make sure your business can be found online.

That’s Where Local SEO For Small Business Comes In


You don’t have to tell people to shop local, this study already shows that people WANT to shop local. So make sure they can easily find your website when they are searching for your products and services. Don’t just rely on what you think your ranking is – remember personalized search can inflate your search engine rankings. Get a website visibility analysis and see how you are fairing. Learn how you can improve your site’s Internet presence and then do it! Here are some tips:

1. Make sure you are targeting terms that people are actually searching for
2. Don’t forget to include your market, such as dry cleaners warwick ny
3. Then make sure those terms are placed in the website’s coding and on the page itself
4. Create local business listings on Google Places, Yahoo Local and Bing Local and optimize them with the appropriate search terms as well
5. Submit your website to the top directories – Yelp, SuperPages, InsiderPages, and more
6. Submit your website to any local directories
7. Submit your website to industry specific directories
8. Create a Facebook page, optimize it, and post often

Local SEO for small business is important and it doesn’t have to be break the bank expensive. The local business listings are free. The directory listings are free. Facebook is free. If you’re tech savvy, you can attempt creating your listings and optimizing your website yourself. If you’re not, you should find an SEO consultant who can help. Depending upon the size of your website, SEO services can be minimal with great ROI.

Local residents want to support your small business, so make sure they can find it.