Archive for April, 2011

What Happened To Google Tags?

April 21st, 2011

Those bright yellow Google Tags that highlighted your business will soon be history.

According to an email from Google, the company will be retiring the tags on April 29th. If you currently run a Google Tags campaign and you didn’t get the email – hopefully you will – let this posting serve as your notice. While we received an email notification for one of our client’s, we did not receive one for our own account. Instead, we received the following email:

According to an email from Google, the company will be retiring the tags on April 29th. If you currently run a Google Tags campaign and you didn’t get the email – hopefully you will – let this posting serve as your notice. While we received an email notification for one of our client’s, we did not receive one for our own account. Instead, we received the following email:

“This is to notify you that the following offers in your Google Places account will expire in 13 days on 4/30/11.

15% Off SEO Services

We are sorry to bother you but we thought we’d let you know early, in case you wished to extend their lifetime or replace them. Please visit Google Places to extend the expiry date of your offers or to replace them with new ones. After expiration, the offers will no longer be displayed until they are renewed.

Thanks,”

Kind of confusing, huh? Perhaps you also received this email. But it is official. The Google Tags will soon be no more. Once we logged into our Google Places account, there was a notification up top saying:

What Happened to Google Tags?

What Happened to Google Tags?

It appears that Google is trying to push its new Google Boost – a very simplified version of AdWords that you supposedly “don’t” have to manage, in place of Tags, which will make them money (as Google Tags was a nominal fee), but cost you more. Google mentioned Boost – and even offered a $100 Boost credit for Tags users for the month of May – in its email and in our Places dashboard. When Google first started Tags, it offered its users a free month credit, i.e., $25. So it seems Google wants you to spend at least $100 per month on Boost.

Google Tags worked well for our clients, both in terms of visibility and cost of conversion. It’s a shame that it will no longer be available.

So if you notice that your Google Tag is no longer showing, or if you finally decided to try Google Tags and logged into your Places account and see no option for it, you will no longer have to wonder what happened to Google Tags.

Google Hotpot Reviews Now Rolled Into Google Places

April 12th, 2011

Hotpot is a recommendation engine that displays reviews and ratings of local businesses and establishments. Until last week, Google Hotpot reviews were integrated with Google Places in the iPhone and Android Google Places apps when users were searching Google Maps or Google.com. You set a geographical location and local reviews were displayed. Now Google has rolled Hotpot into Google Places.

According to Google, the Hotpot “community has quickly expanded to millions of users who are rating more than one million times per month and enjoying a truly personalized view of the world.” So they are making Hotpot a permanent part of Google Places. They also plan to add more features to Google Places to make it even easier to rate, discover and share.

How does merging Google Hotpot Reviews into Google Places affect you?

If you have a Google Places account, make sure it is complete and optimized. If you don’t have one, create one. You have to be found in order to be reviewed!

Phone Number for AdWords Help Now Available

April 6th, 2011

You asked for it and Google listened. Yesterday Google introduced free phone support for AdWords advertisers. Now when you have a question about your account or campaigns you can call and speak with a live person, rather than rely on waiting for a response to your email or navigating through AdWords forums.

Just call the phone number for AdWords help — 1-866-2-Google — Monday through Friday 9am-8pm Eastern Time and have your customer ID on hand.

If you misplace the number, just log into your AdWords account and click on Help in the upper right hand corner and the following box will appear:

Phone Number for AdWords Help

Phone Number for AdWords Help


This Google AdWords helpline is currently only available to advertisers in the United States and Canada. The company said it will be rolling out phone support to other countries in the coming months.