Archive for March, 2011

AdWords Location Targeting Got More Advanced

March 25th, 2011

If you have an AdWords campaign, most likely you have targeted your ads to specific geographic locations, be it by country, state, city, or region. Well now you have even more control over who sees your ads. This week Google added two new targeting methods: (1) targeting by physical location and (2) excluding by physical location and search intent.

How the enhanced AdWords location targeting works

Targeting using physical location. If you own a florist in New York City, with the location targeting available prior to this week, you had to pick a target location. You probably picked New York City. Your ads would be shown to people in New York City as well as people who included the term New York City and your keywords in their search query. Now you can target New York City using physical location only. This will limit viewers of your ads to those in the New York City area who use keywords in your campaign in their search query. BUT keep in mind this will also prevent people outside of New York City searching for “new york city florist” from seeing your ad – even if this is one of your keywords.

Excluding by physical location and search intent. Let’s again say you are a New York City florist and you are not affiliated with FTD. You have agreements with florists in some additional states, but not others. You don’t want to limit your ads to New York City, but you don’t want them to show throughout the entire country. You can now exclude what states you “don’t” want your ads to be shown in.

If the previous AdWords location targeting had been limiting your marketing campaigns, try these new options.

Twitter Updates On Bing News

March 24th, 2011

One more reason to keep on tweeting. Bing just added tweets on its news search results pages. Now when you conduct searches on Bing News, you will see realtime Twitter updates related to your search query.

Below is a recent search for the term “exercise program”:
Twitter Updates on Bing News

Notice the tweets on the bottom right under Public updates for exercise program. They are a continuous stream. You can pause and restart them. You can also click through to the direct Twitter page and any links inside the tweet. If you click on More updates under the stream, you will be directed to additional search results on Bing’s Social Search, which you can filter for just Twitter, Facebook or All.

So keep up with those tweets!