Archive for February, 2011

Google Places Mobile App Improvements

February 25th, 2011

Over the last few months, Google has been making it easier for users to find local businesses on their mobile devices. Last month it released the Google Places iPhone App. This month, it has launched an “open now” search filter –available on Droid and iPhone in the US – so your results only show currently opened businesses. These hours are based on a business’ Google Places Listing – just one more reason to make sure your listing is complete and accurate.

Droid and iPhone mobile users can also filter their Google Places search by star ratings and distance as well as enjoy some additional enhanced features – images, reviews from around the web, and larger buttons to click to view a map or directly call a business.

With continuous Google Places Mobile App improvements we can’t stress enough the importance of robust Google Places Listings.

Why do I need a mobile website? One important reason (among others) is because in the last year Google has seen a 400% increase in the number of mobile searches.

February 14th, 2011

Last week Google held its ThinkMobile event. The statistical insights it provided highlighted how big and powerful mobile search is and how much bigger it will become. As mentioned above, Google reported a 400% increase in the number of mobile searches in the last year. In fact, they say currently about 20% of its searches are mobile searches.

As Google showed, the stats are even more powerful for local businesses.

Slide from Google ThinkMobile Event

Slide from Google ThinkMobile Event

And the demand for smart phones is ever increasing. In took only 17 hours for Verizon iPhone pre-orders to sell out. Analysts estimate that Apple will sell 9 million to 12 million iPhones on Verizon’s network alone this year. Add to that, Nielson’s estimate that by the end of 2011, 1 in 2 Americans will have a smart phone

Why do I need a mobile website is no longer really the question. The real question today is “How quickly can I create one?”