Archive for November, 2010

What is RockMelt? A New Browser for Social Media Junkies

November 13th, 2010

If you want to keep your social media connections at your fingertips, then RockMelt is the perfect browser for you. It makes the Internet a personal experience. As soon as you log on, your Facebook friends, bookmarks, feeds, and more are right in front of you.

RockMelt is built for sharing. Your Facebook friends are in a bar on the left of the page. You can browse with them, share with them, all in one interface. Your news feeds and web streams are on the right. This right bar is like a live bookmark because you will receive notifications when your favorite feeds or streams are updated. Search is in the middle. The big share button on top of the page makes it easy to share everything.

But do you want to share everything? RockMelt is built on a cloud so you can access it from anywhere, but that also means all of your information is hanging overhead. The browser pulls all of your information together and tracks it. Google keeps track of your history as well, but they don’t use your Facebook ID to log into the browser. Will Facebook start using this information?

It is also fast, as it is built on Chromium, the same open source browser that Google’s Chrome is built on. It is currently in beta. Check it out.

What Is Blekko? The New, Different Search Engine

November 4th, 2010

First Bing threw its hat in the ring. Now Blekko is joining. Are these “B” players or can they really compete with Google? As we know, Bing – a direct competitor of Google – is gaining users since its initial launch, but is still quite far behind the search engine giant. Blekko, on the other hand is different. It is not trying to take over the number one search engine spot.

Then What is Blekko?


Blekko is a search engine that allows you to search for results based on a particular viewpoint or category. For example, if you were looking for information on the recent mid-term elections from a conservative viewpoint you can quickly narrow down your search. How? With “slashtags”. You would simply type in your search query like this:

2010 midterm election results /conservative

Want to know the latest buzz on a particular celebrity? Type in their name /gossip and hit enter.

Just put in your search terms followed by the slash and the viewpoint or category you want and Blekko narrows down the results for you. Blekko currently maintains over 250 slashtags, including blogs, news, gossip, green, even chocolate. These slashtags are really a collection of relevant topic websites. You can even create your own slashtag and make it public or private. Blekko’s goal is to identify the best 50 websites on the Internet for the top 100,000 search categories.

How Does Blekko determine what websites to show and in what order?
Unlike Google or Bing, Blekko is pretty transparent with how it determines its rankings. It tells you the final algorithm score for a website and why the site ranks as it does. You can really dig down deep into its decision process. This is such a comprehensive topic that it needs to be addressed it a separate post! Stay tuned.

Suffice it to say that for deep, driven or truly targeted research, Blekko really has something to offer.