Archive for September, 2010

Future of Yahoo Search and its Affect on Your Internet Marketing Campaigns

September 21st, 2010

Last week was big for Yahoo. On September 14th, The Neilson Company reported that Bing has overtaken Yahoo as the number 2 search engine (Google is still number 1 by a large margin.) Two days later Yahoo fought back, unveiling its 3-year vision – to be an “innovative technology company with the largest digital media content and communications business in the world.” A smart marketer should pay attention to Yahoo’s plans and be proactive.

Yahoo’s Future Plans and How You Can Take Advantage of Them

Some new updates are set to roll out this fall to reverse the decline in the amount of time users are spending on Yahoo sites. Yahoo changed the appearance of its search layout so that users will get more expansive information on the first results page. For example, if users are searching for movies, they will be able to view the times and purchase tickets without leaving Yahoo. The more robust your website is with relevant optimized content, the easier it will be for your company to be included in this information.

Yahoo also reached a deal with Starbucks where customers using the coffee shop’s free Wi-Fi networks will be directed to Yahoo content tailored to their local market – another great reason to take advantage of Yahoo Local business listings and to optimize your site for local search.

The search company also stated that it is attempting to better integrate Facebook and Twitter into its offerings so that users can more easily share information they find on Yahoo with their social networks. Now more than ever you need to keep your accounts active, inviting and informative.

As we covered in a previous post, Bing Yahoo Searches Now One In The Same? A Microsoft AOL Deal? What do these partnerships mean for your SEO? in August Bing officially started powering Yahoo searches while Yahoo maintains the exclusive worldwide relationship sales force for both Yahoo and Bing’s premium search advertisers. Make no doubt about it. Bing and Yahoo are in the game and you need to be in it as well. You can’t simply focus on Google.

SEO and Google TV

September 13th, 2010

Web. TV. Two HUGE marketing platforms that will soon be one thanks to Google.

Approximately 400 million web searches are performed everyday. The average American watches 5 hours of TV on a daily basis. While these two stats may appear unrelated, Google is changing that. Google TV, which seamlessly joins the web and television, will make its debut in the U.S. this fall and world-wide next year. So, if you have been putting off tuning up – or even starting – your search engine optimization and Internet marketing campaigns, you may want to start kicking them into high gear.

What is Google TV?

This brand new service from Google will change how and where people will surf the web. Google TV will project a search bar on top of the television screen allowing viewers to search the Internet in real time as well as live tv listings – all without leaving the couch or sitting up to type on your laptop. The tv serves as the monitor running on Google’s Android operating system. You will even be able to change the channel using Google speech recognition technology and access Google Apps!

Google TV and your SEO and Internet Marketing campaigns

There are over 4 billion tv viewers worldwide and, as we said, about 400 million web searches everyday. Who knows how many more searches will be performed with this new service or how many more opportunities for your site to be found by prospects. Now is the time to optimize your website and get a jump on the competition.