It is such a simple concept you will wonder why you hadn’t thought of doing it before. Optimizing Communications™ is merely making the most use out of ALL of your communication tools – websites, blogs, articles, newsletters, press releases – by crafting them so that they are found by your prospects searching the Internet.
Why does this help with your web presence? The more content you have out on the Internet, the more information you have for your prospects (and search engines) to find and read about your organization. AND that content will help with your rankings because search engines such as Google and Yahoo! place great emphasis on fresh content and backlinks in their ranking algorythms. While the concept is simple, the execution requires an expert hand.
To increase website visibility all of that fresh content needs effective SEO. What is SEO? SEO or search engine optimization is the comprehensive process of developing web content so that the search engines such as Google and Yahoo! will find it – and more importantly – include in response to your prospects’ Internet search. This is not something that can be done off the cuff. You need the expertise of a reliable SEO firm that will conduct a thorough keyword analysis and knows how to strategically incorporate those terms into your web content so that it will catch the eye of both the search engines AND your prospects.
Want to know how fresh content can get you those coveted backlinks? Find out in our next posting. And stay tuned to learn how Optimizing Communications™ can save you money and create cohesive brand messaging.