More Proof of the Importance of Quality Content

June 2nd, 2015 by jkardell No comments »


You’ve heard it before – your website needs quality content. Google wants to see that you have unique content that provides valuable information. If you haven’t made sure you were providing this type of content in the past, you better get to work.

Last month many webmasters noticed ranking changes. Was it another Panda? Another Penguin? Google said nothing. When specifically asked by Search Engine Land if it was a Panda update, or any other type of update, Google said no.  But something had changed. Google later told Search Engine Land that there wasn’t a spam update per se, but rather they made a change to the core ranking algorithm relating to how it processes signals, which Search Engine Land is calling the Quality Update. That name pretty much sums it all up – you need to continue to work on and provide web content that is engaging, aimed at your visitors, and relevant.

Make sure your website content speaks to your products and services. Provide articles and blog posts that answer questions. Write with the visitor in mind, not the search engines.

Using Periscope for Your Business

April 7th, 2015 by jkardell No comments »

Periscope for Business

Twitter’s Periscope is another outreach tool for your business.  This live streaming phone app let’s you share video in real time with just the touch of a button.  It could increase your reach at live events.  Video from your trade show booth.  Broadcast your keynote speech.  Do a quick demo.  With the built in social features, viewers can comment in real time.  If they like the broadcast they can send you hearts.  The more hearts you receive, the higher they flutter on the screen and the higher you get on the Most Loved list.  Other key features include:

Replay. You can make your broadcast available for replay for 24 hours.

Privacy. If you only want certain people to watch, press the lock icon before going live and choose who you want to invite.

Share. You can share your broadcasts on Twitter.  Just tap the bird icon before you go live.  When you go live, you will tweet a link so your followers can watch either on the app or on the web.  You could also send out an email giving advance notice of the broadcast.  Be sure to tell your recipients to download the app and follow you so they get notification of the broadcast.


Google Mobile Ranking Change Coming April 21st

March 10th, 2015 by jkardell No comments »

Google Mobile Friendly Ranking  Factor

We advised of a new ranking change likely coming relating to how mobile friendly your site is.  It was later intimated that this change would take place April 21st.  Well, this change is no longer likely, and the date it will happen is no longer questionable.  Mark your calendars and be prepared.

When directly asked at last week’s SMX West if this new ranking factor would go live on the 21st or if there is wiggle room, Google’s Gary Illyes simply stated, “I will say April 21st is a very important day.”  Google NEVER let’s you know when a change is coming.  This change seems to be a huge one.  In reply to whether there is a cut off date for when sites need to be mobile ready, Illyes again simply stated, “have them ready by the 21st and it will be good.”  He also let the cat out of the bag that Google is currently working on a completely separate mobile index!

April 21st is just a little over a month away.  Is your site ready?  If you don’t have a mobile site, a mobile responsive site, or a mobile plugin in place you better reach out to your web developer ASAP.   Chances are a good portion of your visitors come from mobile devices.  You don’t want to lose that traffic.

Create Videos for your Business With Just an iPad

February 25th, 2015 by jkardell No comments »

If you watched the Oscars on Sunday and actually sat through the commercials you would have seen the new ad Apple rolled out.  The one minute piece called “Make a film with iPad” showcases just how simple it is to make a video on iPad Air 2.  The video, voiced over by the legendary Martin Scorsese, shows footage of students from the LA County High School for the Arts writing, shooting and editing video projects.  The entire ad was shot on an iPad Air 2.  It was turned into a polished production by apps that were downloaded to the tablet – Final Draft Pro, FiLMic Pro, Garage Band, and VideoGrade – and an Apogee MiC.     If you thought that you can’t make a decent video on your own, think again.  You now have a cost effective, DIY way to create videos for your website and social media.  You can purchase an iPad Air 2 for as little as $499, Apogee MiC for $299,  and the apps for $50.  This is not the price of one video, but countless videos.

Shoot videos of your products and services, client testimonials, or a day-at-the-office.  Share them and get the word out about your business.  Remember to upload them to YouTube and give them a keyword rich title so they can be found on the search results pages.

That’s a wrap!




How the Expiring Apple-Google Deal Can Affect Your Website Traffic

February 10th, 2015 by jkardell No comments »

google mobile screenshotThe rumor is that Apple’s search deal with Google will be expiring soon.  Whether they will strike another deal, Apple will choose a new default search engine, or even power search themselves is anyone’s guess.  The result can potentially impact your web traffic.  If you solely focused on your Google rankings and an AdWords campaign, you might want to re-think your strategy.  According to, desktop and mobile Safari serve as the source for about 26% of internet traffic in the United States.  A shift from Google to another search engine could pose a real hit on your visitor numbers.  Bing already powers Siri searches on mobile devices as well as Spotlight Search on Apple desktops.  So if a deal with Google was not reached, Bing seems like the likely choice.  Yahoo would also like to make a grab – they just became the default browser for Firefox.

Now is the time to take a look at your Bing and Yahoo visibility. How are you ranking?  Remember, don’t rely on simple searches.  Personalized search will artificially rank a site higher for you if you visit it often.  Make sure you use a rank checking program.  A search engine optimization professional can assist you with this.  If your rankings are not where you need them to be, now is the time to make some tweaks.


Now You Can Add Videos To Your Tweets

February 5th, 2015 by jkardell No comments »

photo (36)

Twitter users can now shoot, upload and share 30 second video clips.  Known for capturing the here and now, this new feature is a game changer for Twitter.  Users have been able to embed videos on Twitter for years using Cards technology.  The only other option was uploading a video to YouTube and then sharing the link.  Already popular on Facebook and Instagram, Twitter was lagging behind in the video department.  Now it’s as simple as point, shoot, share.

This new feature is a great marketing tool for your business.  Shoot videos of products.  Share a short clip from a trade show.  Tape a testimonial.  Embrace the ability to show more videos to your social media community.

To access the video camera, just tap the camera icon and select video.  You can record, reorder and even delete segments.  You have control over the final cut.  And with a 30 second time limit, you won’t have a video that might be too long of  a commitment for your followers.

Go get videoing!

Looks Like Google Is Rolling Out A New Algorithm

January 22nd, 2015 by jkardell No comments »

mobile friendly algorithmGoogle has been sending A LOT of notifications to webmasters with sites that apparently are not mobile friendly.  Have you or your web developer received an email like this?  If you are not sure, you better check.  The subject line says, “Fix mobile usability issues found on” and then the domain name.  The notification goes on to say how 100% of your pages contain critical mobile usability errors on 100% of your pages and that “these pages will not be seen as mobile-friendly by Google Search and will therefore be displayed and ranked appropriate for smartphone users.”  What does this mean? Simply put, your site will not rank well in mobile search.

The mass notifications seem to be a clear sign that Google is getting ready to launch a new mobile ranking algorithm.  Preceding this letter, Google sent out some other signals that this algorithm change would be happening.  It recently launched a mobile friendly testing tool and mobile usability reports in Google Webmaster Tools.  It also started showing mobile-friendly labels in the search results.  It seems something big is happening.

What should you do?  If you received this notification, talk to your web developer about making your website mobile friendly.  If you are not sure, even the more reason to reach out.  If you don’t have a relationship with a web developer, you better start one.  Something big is happening.  You don’t want to be hit after what appears to be a new pending algorithm is launched.

Businesses Continue To Need A Facebook Presence

January 12th, 2015 by jkardell No comments »

As most businesses have now recognized, the number of fans who see free company Facebook posts has dwindled.  But that doesn’t mean you should abandon Facebook marketing altogether.  Rather, you need to rethink your Facebook marketing strategy, which can include boosting posts as well as Facebook ads.  A recent study by Pew Research bolsters this thought.  It revealed that while rival social networks are catching up to Facebook in the number of U.S. users, Facebook still has the most engaged users, which is what a marketer needs to consider.

social media rankings


Instagram, Twitter, Pinterest, and LinkedIn all gained new users over the past year.  23% of adults surveyed said they used Twitter, which was up from 18% the previous year, and  Instagram users grew from 17% to 26%.  Although the number of Facebook users did not increase, more people regularly logged onto Facebook than its rivals.  According to the survey, 70% of Facebook users log in daily.  That number is much higher than Instagram at 49%, Twitter at 36%, Pinterest at 17%, and LinkedIn at 13%.

Yes, this is just a bunch of numbers based on a survey, but is should be enough to make you think about developing the right social media marketing strategy for your business.


Facebook Fan Page Marketing Strategy Changes Are Coming

December 9th, 2014 by jkardell No comments »

Facebook Strategy Changes

Small businesses need to gear up for the new Facebook changes coming next month.  The network will be increasing its efforts to filter out free promotional status update posts from user news feeds.  This effort has been going on for quite a while.  The reach of posts has been dwindling.  If you currently don’t pay to promote your post, you are only reaching a very small fraction of your fans.  Facebook has now formally announced that businesses which promote free marketing pitches in their status updates will see a “significant decrease in distribution.”  The push toward paid advertising is on.  One can only imagine what the percentage of fans who see those posts will drop to with the new year changes.

What does this mean for your business?  You need to rethink your Facebook fan page marketing strategy.

Facebook still needs to be an integral part of your marketing efforts.  It is an important tool for acquiring and maintaining customers and building brand awareness.  You need to think of Facebook as another pay to play marketing channel. With Facebook, there are two pay options:

Boosting. You can pay a nominal fee to boost your posts so that more people see them.  You can choose to boost it to people who already like your page and their friends, or, you can choose to have it shown to people who don’t yet know about or like your page.  If you choose the later, you can select the audience that you want to see your post.  You select the budget and how many days you want your post to run.

Ads. Your other option is Facebook advertising.  Create a graphic ad and choose an audience.  You can target your audience by location, demographics, interests, behavior and connections.  You can also create your own audience by bringing in a custom list.  As for ad pricing, you can choose from a daily budget, a lifetime budget, cost per thousand impressions, or cost per click bid.

New year, new changes.  Make sure your adjust your marketing budget accordingly so you don’t get lost in the minds of your Facebook fans, their friends, and new prospects.

Effective SEO solution for local businesses

November 10th, 2014 by jkardell No comments »

Normally, local businesses that are also very small find it hard to follow all the market trends in their industry. Actually, small businesses don’t have a large financial budget and they have to continuously struggle when it comes to marketing, as most marketing solutions are tailored for large companies and therefore they are too expensive for a small local business.

How to do SEO without content marketing

SEO is an inbound marketing strategy which allow websites with all their featured products to get ranked in high positions in the search engine in the web. This facilitates customers when they have to find a product they need and, in the same time, it allows business owners to get more visibility and be clicked by more consumers – which might translates into more customers.

However, the IT technologies are in constant development and things change very rapidly when it comes to web and marketing solutions in the web.

Alternative to content marketing: this is a smart idea for local businesses that can’t really afford to spend too much money in content marketing, namely SEO strategies.

The goal should be to create compelling content, giving consumers something useful for their life without to spend too many words in describing products and so on.

Often times a visual strategy can help massively: videos and pictures can communicate in a really impressive shorter time than words and they are even easier to view for all consumers.

Top small businesses in the US

The US count among the most numerous local small businesses, ranging from local restaurants to local sport gyms, from local locksmiths to local groceries and much more. Recently, the role of small local businesses has been changing a lot, achieving a more relevant importance.

Most consumers tend to prefer local businesses, such as local locksmiths. They show to trust local technicians because they can know them in person and have with them a more confidential relationship.

In the US there are, for this reason, many directories for each single professional category: locksmiths can find an excellent directory in

How to use Locksmiths-Search

This online directory is one of the most efficient and easy to use: it features a user friendly interface and it helps find all the local locksmith businesses in just a couple of click – enter you city name or click directly on  your place on the US map and you will get a full list of all 5 star locksmith offices, including their contact details and phone numbers. All locksmith offices are 24/7 available.

So, if you need to know how to rekey a lock, you can start by reading the linked webpage in order to learn more about this basic locksmith service.

In fact, not all American house owners know that rekey a lock and lock change are two very different services and they tend to confuse them. Now, thanks to Locksmiths-Search you can learn more and improve your knowledge about residential services and when to request them.