Website Visibility and SEO Audits

Knowledge is Power

To effectively ascertain your current online visibility and opportunities for improvement, our team of SEO professionals:

  • Reviews your existing website optimization effort
  • Examines your analytics
  • Conducts a directory listing analysis
  • Analyzes the websites of your 3 main competitors

Utilizing those findings, we create a personalized strategy to boost visibility, traffic, and conversions.

Our Audit Process

In order to be found for a term, that term should be properly optimized on your website. To determine the state of your SEO we:

  • Analyze your meta data and on page content
  • Evaluate technical aspects that could affect visibility
  • Perform a rankings check for keywords you are currently targeting
  • Conduct cursory research and analysis to determine proper keyword selection
  • Assess your social media platforms

Review of Online Visibility

Analytics data provides valuable insights. We review your current analytics to identify, such factors as:

  • Who your visitors are and how they interact with your site
  • Traffic sources
  • Content effectiveness
  • Landing pages
  • Search terms used
  • Conversions

Examination of Directory Listings

Online visibility extends beyond your website. Directory listings play a crucial role in your internet presence. Through our audit, we will identify complete, incomplete, inconsistent, and duplicate listings on such top directories and aggregators as:

Google+ Bing
SuperPages Yelp
InsiderPages Foursquare
Infogroup Factual
Neustar YellowPages
Axiom

Creation of a Customized Online Visibility Strategy

Utilizing the information gained through our comprehensive audits, we will create a customized online strategy that can include:

  • Search engine optimization of all or select pages
  • Optimized blog posts
  • Creation/claiming/updating directory listings
  • Regular monitoring of analytics and rankings for site performance
  • Development of an AdWords campaign for enhanced visibility
  • Social media management
  • Content marketing

Call us today to learn how our audits can help improve your online presence.